Branded Residences · April 13, 2026 · Laurence Rapp
Ando Living: Redefining Branded Residences Across Europe
Ando Living has emerged as one of Europe's top three non-hotel branded residence operators, blending serviced-living convenience with design-led lifestyle appeal and premiums of up to 33%.
The European real estate landscape is evolving rapidly, with lifestyle-driven developments becoming increasingly sought after by investors and residents alike. At the forefront of this transformation is Ando Living, a dynamic and fast-growing brand reshaping the concept of modern living through its innovative approach to serviced apartments and branded residences.
Recently recognised as one of the top three non-hotel brands in Europe, Ando Living has reached a significant milestone on its journey toward becoming the continent's leading lifestyle serviced-apartment brand. The recognition reflects not only rapid expansion but a sustained commitment to quality, design, and long-term value creation for both residents and investors.
The Rise of Branded Residences in Europe
Branded residences have emerged as one of the most exciting segments within the global property market. Traditionally associated with luxury hotels, the concept has evolved to include non-hotel brands that focus on lifestyle, flexibility, and design-led living rather than a hospitality pedigree alone.
Across Europe this sector has seen remarkable growth, driven by demand for properties that combine ownership with hospitality-style services. Buyers are no longer investing purely in bricks and mortar — they are investing in experiences, convenience, and a curated way of life. This is precisely where Ando Living has carved its niche, delivering a fresh, non-hotel alternative that appeals to a modern buyer profile.
A Top Performer in the European Market
Being ranked among the top three non-hotel brands in Europe is a notable achievement. This recognition highlights Ando Living's growing influence within the competitive branded-residences sector and reinforces its position as a key player shaping the market's next chapter.
Industry data suggests branded residences can command a premium of up to 33% compared with traditional properties, driven by brand association, quality assurance, and the added value of curated services and amenities. Ando Living has tapped directly into this opportunity, building developments that balance lifestyle appeal with disciplined financial performance — a combination that has underpinned its rapid rise.
A Unique Lifestyle-Led Concept
At the heart of Ando Living's success is a distinctive approach to residential living. Rather than simply offering accommodation, the brand delivers a complete lifestyle experience — contemporary architecture, high-quality interiors, and functional living spaces, all fully serviced to hotel standards while retaining the privacy of a genuine home.
This hybrid model resonates strongly with a new generation of buyers, including digital nomads, international professionals, and lifestyle-driven investors. It reflects a broader societal shift in how people live, work, and travel, with flexibility and experience becoming as important as square footage. Buyers exploring the wider market can browse our curated selection of branded residences for sale to compare Ando Living against other lifestyle-led operators.
Strategic Presence in Key European Destinations
Ando Living has already established a presence in several of Europe's most prominent branded-residence markets, focusing on cities and lifestyle destinations where demand for high-quality serviced accommodation continues to grow year on year.
By prioritising prime locations, the brand ensures its properties benefit from strong rental demand and long-term capital appreciation. This strategic positioning has been instrumental in building investor confidence and financing further expansion — with a substantial pipeline of projects now underway across the Mediterranean and in London.
Expansion and Future Vision
The future vision for Ando Living is both clear and ambitious: to become the number one lifestyle serviced-apartment brand in Europe. This goal is supported by a robust development pipeline and a sustained commitment to innovation within the sector.
The Mediterranean region, with its enduring tourism appeal and lifestyle-driven demand, remains a key focus, while major urban centres such as London offer a complementary opportunity to capture professionals and long-term residents. This dual strategy — leisure destinations paired with global cities — allows Ando Living to diversify its portfolio and widen its buyer base.
Investment Appeal and Market Potential
From an investment perspective, Ando Living represents a compelling opportunity. The branded-residence model offers several structural advantages over conventional property ownership.
- Higher property values compared with non-branded developments
- Increased rental yields through professional management
- Strong demand from international tenants and short-stay guests
- Enhanced liquidity thanks to brand recognition at resale
These factors contribute to the growing popularity of branded residences as an asset class. As more investors seek stable, income-generating properties with genuine lifestyle appeal, brands like Ando Living are well positioned to benefit from that structural tailwind.
A Collaborative Success Story
Ando Living's success has not been achieved in isolation. It is the product of strong partnerships with investors, developers, and stakeholders who share a common vision for the future of residential living, and of residents whose trust underpins the brand's growing reputation.
Redefining the Future of Living
As the European property market continues to evolve, Ando Living is playing a pivotal role in shaping its future, combining the best elements of residential and hospitality living to redefine what it means to own and experience property. For a deeper look at how this compares across markets, explore our branded residences investment guides. To discuss your requirements and arrange a private viewing, contact our specialist advisors.
With its recent recognition as a top-performing non-hotel brand, a growing portfolio of developments, and a clear vision for the future, Ando Living is well on its way to becoming a dominant force in the European branded-residences sector — not just building homes, but establishing a new standard for modern living.